The term "fresh" is highly deceptive and is not necessarily a good thing. "Fresh" means the beef is not aged. However, the finest cuts of beef always need to be aged. Quite simply, aging is the process which makes meat tender and more flavorful, but once you age meat it is no longer "fresh". Furthermore, so called "fresh" selections can actually be inferior to professionally flash frozen products. Here's why: if not used within 48 hours of reciept (that includes your local grocery store), never frozen cuts will begin to purge their natural juices, resulting in a less desireable product.